Tom Ridge Environmental Center (TREC)

Friends of the Tom Ridge Environmental Center (TREC) is an educational center dedicated to teaching visitors about the 3,200 acres of Presque Isle and the life that inhabits the peninsula.  It also serves as a center for research that contributes to conservation efforts and promoting environmental awareness.

TREC was in need of data driven insights to guide decision making for the design and development of a new program making use of their BIG GREEN SCREEN to show family-friendly holiday films. We provided the research, analysis and recommendations for:

  • Film vendors and distributors
  • Show times
  • Ticket pricing
  • Volunteer recruitment and a 
  • Training manual for volunteers

These insights formed the foundation for the program's business model and success.